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Loyalty Innovations introduced one of the first major online rewards
redemption sites in the United States. Online Customer Loyalty System (OCLS)
is a proprietary, Web-based loyalty management and redemption software package that allows for
the accumulation, retention, storage, decrementation, reconciliation
and expiration of loyalty program currency in a wide variety of
customized applications (points, miles, etc.).
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Developed using industry-leading best practices guidelines, OCLS utilizes
a centralized database infrastructure that enables multiple data feeds to
facilitate almost any conceivable card industry application and processor
interface.
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Component-based architecture allows for certificate and
merchandise management and inventory within the system. OCLS is 100% brandable to the end-user
and provides enhanced workflow management
capability to accommodate on-the-fly modifications for micro-managed program needs
(e.g., changing program rules and requirements during special promotional periods).
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Unprecedented accuracy and comprehensive reconciliation and auditing functionality are
assured through back-office feeds that are integrated with our GDS system and ultimately
ARC processing methodology. OCLS is the preeminent leader in online rewards program
functionality and flexibility.
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